In this portfolio, you will discover a showcase of my work, encompassing aspects such as branding, content strategy, architectural design, and scriptwriting. I genuinely appreciate the time you invest in perusing my portfolio and eagerly anticipate the opportunity to engage in a discussion about how my skills and experiences harmonize with your organization's needs.

Sample on script writing for influencer video

1st line: Life hogi asaan jab online chalega MyStore.

2nd line: Download kariye khatabook ka “MyStore” App aur share kariye ye list grahakon ke sath Whatsapp par, jisse wo apna order apko bhej sakte hain.

Jald hi apnayein khatabook ka MyStore App -

CTA: 100% muft, surakshit aur asaan! MyStore

The principal goal of these videos was to enhance audience awareness of the application and drive an uptick in downloads.

Sample of push notification and in app design for OTTplay

I was responsible for designing these creatives to facilitate promotion through push notifications and within the app. I strategically incorporated effective calls to action (CTA) to capture the users' attention.

Text for push notifcation

These notifications were dispatched daily with the aim of both sustaining and augmenting the overall viewing time.

• I crafted these titles and messages with the objective of targeting distinct cohorts at specific times. For instance, 'The Rocket Boys' notification was sent to coincide with India's successful Chandrayaan launch, resulting in an impressive 0.40% click-through rate (CTR) and high engagement. The first notification was dispatched during Raksha Bandhan, and in collaboration with the programming team, we curated a selection of the finest movies for that particular day. This thoughtful approach rendered the notification relevant and drove heightened user engagement
  

Whats app communication

These WhatsApp communications were collaboratively created with the design team. Given the daily occurrence of numerous sports events, I formulated these WhatsApp messages to inform our users about all significant sports events.

Renewal campaigns to increase renewal

In the context of renewal campaigns, I leveraged various coupon codes featuring trending movies and titles. These promotions were executed across different channels, including push notifications, in-app messaging, WhatsApp, and SMS. As a result of these efforts, I successfully raised the overall renewal rate from 9% to 15%.